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Sustainability

 

Subway Japan is growing hydroponic lettuce in the actual store.

Subway Japan recently opened a new shop in Tokyo where there is an actual hydroponic lettuce factory set up in the shop and it grows fresh lettuce that is then used in the sandwiches.  Before you think of how awesome this carbon footprint-friendly approach is, just realize that this particular lettuce factory can only produce 20 heads of lettuce per week which is only 5% of what is needed by the shop and it costs twice as much as regular lettuce harvested from the farm.  No one ever said that being carbon footprint-friendly was going to be cheap.

Read more on Asiajin blog.

Filed under  //   Advertising   Installation   Sustainability  

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Sustainable sneaker packaging. 65% less cardboard in PUMA's new Fuseproject designed shoe bags.

 

PUMA and Yves Béhar developed over 21 months a more sustainable packaging and distribution system in keeping with PUMA's ongoing commitment to sustainability. The packaging uses 65% less cardboard than the typical shoebox and utilizes a non-woven mesh that is recyclable and creates less waste.  The packaging also utilizes NO tissue paper.  But, will it kick your sneakers crisp and clean in your closet and will it let you stack your sneakers up one on top of the other?

Read about it on Creativity.

Filed under  //   Advertising   Sneakers   Sustainability  

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Carbonrally

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Carbonrally is a web-based activism platform offering individuals and groups a fun, simple and social way to have a measurable impact on climate change. The beauty of this site is that it makes reducing your carbon footprint a competition. Here's how it works: Take a challenge – Every few weeks, the site will post a Featured Challenge and they'll notify you by email. Most challenges are easy, short-term actions, but they’ll throw in a more involved challenge from time to time to keep it interesting. If the Featured Challenge doesn’t apply to you, or is something you’re already in the habit of doing, then you can look at the Previous Challenges where you might find some other actions that make more sense for you. Check out the results – You can see how you’re doing by visiting your My Carbon Page. Or, view the Total Impact Map for a real-time snapshot of Rally results in different parts of the country. There are also impact maps associated with each challenge. On any map, you can click on a green bar to learn more about the people and action in a certain city. Compete – Here’s where the fun begins. If you enjoy a healthy competition, you can create or join a Carbonrally team among friends, classmates, colleagues, or whomever. Click on Teams to get started. Team leaders are given tools to manage their rosters and send love notes to their best performers. Team or no team, it’s also fun to see how your city is performing. The Leaderboard shows the top cities, teams and individuals, and highlights our occasional prizes. Dream up challenges – If you want to get creative, visit the Challenges Workshop area where you can post an idea for a new challenge. You can review the ideas of fellow rallyers and vote for your favorites. Socialize with other Rallyers – Carbonrally is a place to share thoughts, serious or otherwise, on climate change and related issues. There is a message board for each Carbonrally city, team and challenge. Feel free to organize local events, heckle another team, or talk about your challenge experience – good or bad. Check out the site.

Filed under  //   Interactive   Social Media   Sustainability  

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