Richard Ting is SVP, Executive Creative Director of R/GA’s award-winning Mobile and Social Platforms Group.
[from Kickstarter]
The Hip-Hop Word Count (HHWC) is a searchable ethnographic database built from the lyrics of over 40,000 Hip-Hop songs from 1979 to present day. The database is the heart of an online analysis tool that generates textual and quantified reports on searched phrases, syntax, memes and socio-political ideas.
The idea to build the Hip-Hop Word Count came out of having hundreds of heated & passionate discussions about Rap music: Who was the best rapper of all time? Which rapper had the smartest songs? Which was the most popular champagne in Hip-Hop during 1999-2003? Which rapper uses the most clever metaphors? Which city's rap songs use the most monosyllabic words? Does living in higher altitudes create a natural proclivity for Gangster Rap?
Read more about the project on Kickstarter.
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"OK Go continue their adventures in musical innovation, collaborating with Range Rover in the Evoque Pulse of the City project to create an amazing, geo-mapping, street parade in celebration of their home city, Los Angeles. The band are going to take to the streets with their instruments and, with the help of GPS technology and the Pulse of the City app, will make a giant geo-art OK Go sign, literally branding themselves into the fabric of the city streets. But that’s just the beginning. Because once it’s done you’re going to get involved too, with your own streets in your own city and your own designs, using the same technology to write, draw, dance and scream out loud the things you want to tell the world about the place you live and love. When that’s done the band will pick the best ones to accompany an exclusive video launching in January 2011."
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Here is a music video from the up coming movie TRON LEGACY, featuring original
TRON: LEGACY hits U.S. theaters on Dec. 17, 2010 in Disney Digital 3D™ and IMAX®
3D.
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