R/GA & Hewlett-Packard seminar at Cannes Lions 2009 -- "Marketing in the Cloud"
http://www.youtube.com/watch?v=EGQlnt8VExE&feature=player_embeddedAn extract of Michael Mendenhall, CMO of Hewlett-Packard, and Bob Greenberg, CEO of digital agency R/GA, sharing a vision for how brands can embrace the cloud, transform their relationships with consumers and build sustainable platforms for marketing programmes.
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