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January 19, 2005
LeBron Campaign and QR Codes in Japan
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This posting could have easily been posted within the mobility, design, and advertising sections of this site. It's the Asian print campaign for Lebron James' Chamber of Fear. The main difference between the U.S. prints ads and the Japan print ads is that in Japan the user can link to a i-Mode site from the QR Code. All the user needs to do is photograph the QR Code using his/her compatible mobile phone. Once the QR Code is photographed, the user's i-Mode (WAP) browser is launched and the user is taken directly to the nikebasketball.com site on his/her phone. It's a cool idea, but let's not hold our breath about QR codes popping up in U.S. advertisements anytime soon. Most U.S. mobile phones are still not QR code compatible and WAP penetration amongst users still stands at a lowly 15%.
Check out Lebron James in the Chamber of Fear.
Posted by richard ting at January 19, 2005 11:31 AM