May 27, 2004
'Out of Reach: London' - a UK Sneaker Exhibition
5th Dimension Presents 'Out of Reach: London'
Global Sneaker Subculture's Rarest Shoes to be Displayed in U.K. Exhibition
London, U.K. (May 26, 2004)
5th Dimension - http://www.5th-Dimension.info - the online source for need-to-know information on global street-wear and sneaker subculture, is launching its first ever exhibition in the UK. 'Out of Reach: London' will take place at Shoreditch's M+R, 15A Kingsland Road, London E2 8AA, from the 11th-13th of June.
'Out of Reach: London' will be a globally inspired sneaker exhibition that displays some of the world¹s rarest and most coveted collectable footwear, including unseen and unreleased Nike Dunk SB production samples, co-branded special make-ups and artist collaborations. Shoes will be displayed amongst works from renowned and up-and-coming artists from around the globe - creators who are either entrenched in the sneaker subculture themselves or whose work represents the urban collective from which it emerged. In addition, visitors will have the chance to view new models from boutique sneaker brand JB Classics and custom designs from San Francisco graffiti artist Jor One.
5th Dimension chose London as the inaugural location for 'Out of Reach' because the city is one of the most dynamic yet most overlooked locations when it comes to promoting the depth of its sneaker culture. In presenting 'Out of Reach: London,' 5th Dimension aims to connect and celebrate London's dynamic sneaker scene by showcasing some of the subcultures most prized rarities many of which have never been seen publicly on British soil. 'Out of Reach: London' will also provide local and international sneaker/fashion brands, retailers, and media the opportunity to interact with their supporters from the UK and across Europe.
Featured Artists and Designers:
From San Francisco, USA: Greg pnut Galinsky, Marlo Flores, JB, Jor One, Diet
From London, UK: Warren Holder, Han Lee
From Japan: Yuichi Isaka, MSGR, Chocolate Soul
From New York City, USA: Stab
From Baltimore, USA: Oliver Jones of SLYANDROBBY
Location/Hours:
M+R (Makin and Rupert Gallery)
15A Kingsland Road
London E2 8AA
http://www.mrplacetofill.co.uk
info@mrplacetofill.co.uk
Phone: 07715642274
June 11th, 2004
Opening Night Reception
By Invitation Only
8:00 PM 12:00 AM
June 12th and 13th 2004
Open to the Public
11:00 AM to 7:00 PM
Free Admission
Posted by richard ting at May 27, 2004, 12:45 PM
Mobile Device as keyboard, mouse, pointer, etc.
Using High Energy Magic's SpotCode Platform you can use your mobile phone to easily interact with computers of all shapes and sizes: whatever you're doing, wherever you are. Your phone becomes your own all-in-one mouse, keyboard, storage device and authentication system.
check out these videos
Posted by richard ting at May 27, 2004, 04:15 AM
May 24, 2004
pricy handheld console for iPod-toting chicks?
Via Technologies Inc. has teamed up with a startup company to create yet another entertainment device. The latest effort, the MoMA Eve, is a handheld game player capable of playing PC games, its creator says.
The Eve is not designed to directly compete with the Sony PSP and Nintendo DS, two handheld game players that were announced this week at the Electronic Entertainment Expo show in Los Angeles. Instead, the small handheld, whose styling was created by a studio headed by former Apple designer Thomas Meyerhoffer, will use a mix of proprietary game software as well as applications designed for the PC.
Posted by richard ting at May 24, 2004, 12:47 PM
Advergaming Grows in Reach and Power
Interactive Video Games Emerge as Major Ad-Supported Mass Medium
YORK, Pa. (AdAge.com) -- Nick Kang is the ultimate action hero. Taking on the Russian and Chinese crime syndicates in the City of Angels, Kang drives, fights and shoots his way across 240 miles of Los Angeles area real estate. Crime in progress? Kang is on the way. It's a Puma truck heist at the 3rd Street Promenade flagship store in Santa Monica. Nick Kang kicks butt and heads back to the streets for more adventure.
Kang is the virtual hero of "True Crime: Streets of L.A.," a video game from Activision. And Puma is one of Activision's marketing partners. Kang wears Puma clothing and occasionally drives past Puma billboards or benches in the virtually real L.A.
Play the game, buy the clothing
Players were able to watch video-game trailers on the Puma Web site and even buy Kang's clothing or footwear on a co-branded site when the game was released in November. Promotional winners could pick up Puma merchandise, and pre-release copies of "True Crime" were available at Puma stores.
Posted by richard ting at May 24, 2004, 12:30 PM
Music Plasma - music visual search engine
Posted by richard ting at May 24, 2004, 03:26 AM
May 23, 2004
Digital Avant Garde
New York
May 21st - July 18th, 2004
Posted by richard ting at May 23, 2004, 08:33 AM
May 21, 2004
Wireless Use Fuels Mobile Marketing Opportunities
Mobile phones have reached critical mass in the United States, and the adoption of wireless data services and added features is growing, according to a new study that identifies mobile phone usage patterns. Enpocket, a New York-based mobile marketing company, unveiled findings on Thursday from its new quarterly study, the "U.S. Mobile Media Monitor," detailing shifts in consumer usage patterns to marketers and network operators.
Key results from a survey of 1,000 telephone interviews conducted in late April by NOP World for Enpocket show that 53 percent of the U.S. adult population (110 million) owns a mobile phone, while one-third of these mobile phone users actively engage in text messaging or short message services (SMS).
Rob Lawson, general manager-North America for Enpocket, says that the most surprising finding is consumers' rapid adoption of advanced mobile media applications like SMS, picture messaging, and wireless data/Internet services. "The carriers have done a very good job of promoting next-generation products," Lawson notes.
Posted by richard ting at May 21, 2004, 05:19 AM
May 19, 2004
Sneaker Art Project from fixins.com
Posted by richard ting at May 19, 2004, 06:32 PM
Urban Pioneer Project (UPP)
An art project/social experiment
Artist Andrew Van Hook’s Urban Pioneer Project (UPP) is creating a place in history for modern city dwellers. The Web-based project is essentially an archive of individuals’ lives, complete with photos of personal spaces, lists of refrigerator contents, and responses to a series of questions that include “Dream job” and “Favorite restaurant”, among many others. Urban Pioneers apply to join via the website and, upon being accepted, are given a number and certificate and are then expected to complete a profile that gives voyeurs a glimpse into their lives. However, only other Urban Pioneers can view these slide show-formatted profiles. Other perks to being a Pioneer include access to Urban Pioneer parties, gallery openings, online content, and social and professional networking opportunities. While less selective networking sites, such as Friendster and MySpace, are growing to monster proportions, the application-necessary UPP illustrates the burgeoning demand for filtration, as well as a desire for online interaction that leads to in-person experiences. Van Hook does not want the project to grow infinitely and plans on putting a halt on the applicant pool when it gets too large. While Van Hook first got the word out about the UPP through silhouette imaged stickers plastered all over New York City, the stickers are now making international appearances in cities such as Berlin, Buenos Aires, and London, and those in-the-know are signing up.
Posted by richard ting at May 19, 2004, 08:02 AM
Reuters Times Square Video Trivia Quiz
{taken from hexatron.com}
Reuters Times Square Video Trivia Quiz
Times Square, New York
11 May 2004
R/GA and Reuters launch the first "double live" cellphone activated billboard trivia game. The twenty three story sign is double live because the trivia questions are based on events in the news on the day of play, in addition the players can see themselves on the sign as they're playing. Contestents call the sign and use their cell phones to select answers to trivia questions posted on the sign.
View more photos on hexatron.com
Posted by richard ting at May 19, 2004, 07:43 AM
Nike Operation 6453 (SMS Scavenger Hunt)
Urban Challenge.
Nike is launching a high-octane promotion in Manhattan that uses SMS to facilitate a street level, scavenger hunt-style race with a limited edition shoe as the prize. The contest, and an accompanying Web site, showcase Nike's new military-inspired urban hiking shoe, the Air Force-X MID. "Operation 6453" challenges participants to find 16 Nike posters over a four-day period. Top finishers -- those who find the most posters the fastest -- will win the chance to buy a pre-release edition of the shoe, designed by New York street artist Stash. The individual who scores the most points will receive an unspecified "grand prize." Runner-up hunters will be eligible to buy the upcoming shoe at a pre-launch event.
Check out the wild postings in New York City.
Read about it on niketalk.com.
Check out the Operation6453.com site.
Posted by richard ting at May 19, 2004, 07:41 AM
Kicks from Seoul, Korea
I just got back from Seoul, Korea where I spent some time checking out kicks in Itaewon, Apkujong, and Dongdaemun. The Recon Stash AF1's were available in Itaewon before the Operation6453 SMS game was completed.
Check out the pictures from Seoul, Korea.
Posted by richard ting at May 19, 2004, 01:41 AM
Kidrobot presents The Dunny Show
May 17 through July 17 2004
at the Visionaire Gallery
11 Mercer Street (between Grand & Canal), SoHo, NYC
Posted by richard ting at May 19, 2004, 01:35 AM
Nike Operation 6453
Urban Challenge.
Nike is launching a high-octane promotion in Manhattan that uses SMS to facilitate a street level, scavenger hunt-style race with a limited edition shoe as the prize. The contest, and an accompanying Web site, showcase Nike's new military-inspired urban hiking shoe, the Air Force-X MID. "Operation 6453" challenges participants to find 16 Nike posters over a four-day period. Top finishers -- those who find the most posters the fastest -- will win the chance to buy a pre-release edition of the shoe, designed by New York street artist Stash. The individual who scores the most points will receive an unspecified "grand prize." Runner-up hunters will be eligible to buy the upcoming shoe at a pre-launch event.
Check out the wild postings in New York City.
Read about it on niketalk.com.
Check out the Operation6453.com site.
Posted by richard ting at May 19, 2004, 01:03 AM
May 17, 2004
Product Placement Via Online Games
Marketers are increasingly turning to videogames--console-based, online, and so-called advergames that are built-to-order by advertisers seeking to create the ultimate in branded experiences. Product placement and promotion in videogames are part of the broader trend toward branded entertainment.
The trend is likely to spread across all media as marketers try to surround consumers with their brands everywhere they go. But there are unique opportunities in the online space. Take online games, for example. With each new plotline, episode, segment, or character downloaded, gamers can view new in-game advertising and promotional messages. The ability to swap out and update specific messages is easier with online games. The process also requires more monitoring and labor. With online games, there is an opportunity to interact with players, perhaps via instant messaging or opt-in, permission-based methods. There is the possibility of more data collection.
But how much intrusion will gamers accept? It's an entirely fair question. Poring over gaming blogs, MediaDailyNews reporter Ross Fadner noticed some strong reactions against heavy-handed, awkward efforts at product placement.
At this week's Electronic Entertainment Expo, otherwise known as E3, we can expect more developments in this area-this despite a few years of false starts. Despite the enormous success of its PC-based version of the game, Electronic Arts couldn't make a go of The Sims online. McDonald's and Intel appeared in the game. But no one can count EA out. At E3, the software publisher announced a deal to build online versions of its games for play on Microsoft Corp.'s Xbox Live online gaming service.
The deal will offer popular EA titles including NCAA Football, FIFA Soccer, Tiger Woods PGA Tour, and James Bond 007 in online versions for the Xbox Live service. I smell plenty of product placement opportunities here. Bounce Interactive Gaming, the new gaming unit formed under the banner of Y&R Advertising, and others like Starcom MediaVest Group's Play unit, are likely to jump on opportunities to negotiate integration on behalf of brand marketers. Media agencies, in particular, are in the catbird seat in terms of envisioning methods by which to streamline the process of brand integration for publishers and brands. But they can also be influential in creating branded experiences online that cause the least amount of disruption in the gaming experience.
But in the end, gamers will decide whether something offends or entertains, is valuable or simply gratuitous. For marketers, brand loyalty is at stake.
Tobi Elkin
Executive Editor
MediaPost Communications
Posted by richard ting at May 17, 2004, 05:32 AM
PointRoll Spawns A New Child--TomBoy
Who in the interactive industry isn't familiar with the PointRoll children: FatBoy, BadBoy, and TowelBoy? Today, PointRoll gives birth to its fourth child TomBoy, a gender-neutral enabling technology aptly named for its ad unit-neutrality.
PointRoll claims that TomBoy's value proposition to advertisers and agencies lies in the fact it can be deployed using any Web design tool, to any existing ad space, and file sizes can be unlimited.
PointRoll says TomBoy ads may contain any combination of messaging or imagery--video, audio, animation, Flash, Java, Gif, or JPEG. Within a TomBoy ad, says Jules Gardner, president-CEO, PointRoll, "you can build your own Web site if you want," in addition to being able to "track every conceivable action inside the ad."
According to Gardner, TomBoy won't expand, unlike other PointRoll offerings, because he says there's no need for it to. PointRoll's new ad campaign for the format says TomBoy offers advertisers "more K than you know what to do with."
Posted by richard ting at May 17, 2004, 05:26 AM
Verizon Wireless Makes Move Into Nascent M-Commerce Market Via Netpace Alliance
Verizon Wireless has aligned with mobile marketing company Netpace to enable consumers to make purchases directly through their cell phones. While the few premium wireless services aimed at the U.S. market thus far have involved content offerings and the occasional real-time voting promotion (think American Idol), the agreement represents the next step toward closing the mobile marketing loop.
According to the agreement, Netpace's premium SMS (Short Messaging Service) text messaging platform and marketing services will be made available to advertisers looking to target Verizon Wireless SMS subscribers. Netpace's ReadySet two-way messaging platform will be integrated with the Verizon Wireless network and billing system, allowing mobile phone users to buy items by dialing a four- or five-digit code and have those charges added to their phone bill. The platform also enables dynamic results tracking to track campaigns in real-time through application service provider (ASP) software.
Posted by richard ting at May 17, 2004, 05:24 AM
May 03, 2004
The expanding vision of Vatican's Holy See
The wireless Internet has arrived at the gates - literally - of one of Europe's oldest institutions. For the past month, Swiss Guard officers at the entry and exit points of Vatican City have added the latest in telecommunications technology to their centuries-old arsenal of halberds and swords.
Read the International Herald Tribune article