« Tony Hawk Project 8 | Main | Dove Evolution »

November 09, 2006

Coke, Pepsi, Nike, Adidas Top-In Game Advertisers

People recalling in-game ads... that can't be a good thing.
by Dan Dormer
Gamasutra is reporting that Phoenix Marketing International have released a study examining the effectiveness of in-game advertising. The report indicated that Coke, Pepsi, Nike and Adidas were the brands the most "active adult gamers" could recall. 54% of the gamers surveyed could recall at least some of the in-game advertising from sports games, such as Madden NFL 07. It also should be mentioned that the company asked gamers to recall not specific advertisements featured in-game, but products they remembered seeing. Along with the aforementioned brands, KFC, Burger King, McDonald's, Samsung, BMW, Ford, Gatorade and Mountain Dew (Extreme!!) were also some of the popular products gamers recalled seeing. And the majority of the games players could recall ads from were sports games -- four out of the top five being not only sports games, but EA titles.

Posted by richard ting at November 9, 2006 05:51 AM