March 31, 2006
Online Game Debuts Interactive Ads
PROJECT ENTROPIA, AN ONLINE MULTIPLAYER game, has begun hosting interactive ads, powered by in-game ad firm Massive Incorporated. The deal allows advertisers and brands to insert ad campaigns dynamically into the game, which allows players to interact with one another in a virtual world, and features an economy based on Project Entropia Dollars, which operate at a fixed exchange rate to the U.S. dollar. The virtual dollars can be purchased for real-world currency, and in-game assets can be sold for real-world dollars.
Posted by richard ting at March 31, 2006, 06:41 AM
March 23, 2006
Undercover HD
ROO launches undercoverHD.com at SxSW. UndercoverHD.com is a music information website dedicated to providing the world with the latest breaking music news, interviews, reviews and tour & chart info.
News stories, concert/CD/DVD reviews and music artist interviews are covered by UndercoverHD.com journalists and photographers. Other media is supplied by Reuters, The Associated Press and industry sources.
Posted by richard ting at March 23, 2006, 01:24 PM
March 08, 2006
Shock Absorber - Bounce-o-meter
This bounce-o-meter tool is designed to showcase the performance benefits of the shock absorber sports bra. It allows users to select their cup size, level of sporting activity, and then visually see the differences between, no bra, basic bra, and the shock absorber sports bra. The site experience is definitely a bit on the humourous side, but the performance benefits are quite clear and in your face.
Posted by richard ting at March 08, 2006, 11:29 AM
Scarface -- Talent Search
[via trendcentral]
Scarface soundtrack seeks talent on MySpace: Vivendi Universal Games has partnered with MySpace on a talent search to find unsigned North American bands to supply a song for the soundtrack of Scarface: The World is Yours. Artists must have a profile on MySpace with music tracks to compete. MySpace users will vote to narrow it down to the top 200 artists, while a panel of music and gaming industry players will take it down to 20. All 20 will be posted on the MySpace game profile, voted on by users, and the winner will be announced on March 28th.
Posted by richard ting at March 08, 2006, 10:59 AM
Saatchi and Saatchi Toilet Campaign
Excellent guerilla marketing campaign by Saatchi & Saatchi New York to highlight the public restroom shortage in New York. Cardboard people were placed around certain locations to get people's attention to the problem.
Posted by richard ting at March 08, 2006, 07:06 AM
Room 116 Blog
I snagged the above photo of a Sony Walkman print ad on the Room 116 blog site. It's an great blog site hosted by Bryan Chiao over at Anomaly in New York City. Excellent resource for those non-traditional advertising wonks out there.
Posted by richard ting at March 08, 2006, 06:58 AM
TBWA Blog -- Lisbon
Thanks to Harshal Sisodia for the link. Check out the TBWA\LISBOA blog, which is a part of the TBWA\ network which, in turn, is part of Omnicom Group Inc, one of the world’s largest communication groups. The TBWA\LISBOA office has a team of 50 people who work on a wide range of areas such as: brand management, creativity and ideas, design, research and strategic planning, traffic and TV/Radio/Photo production.
There's a ton of cool ideas posted on this blog. Give it a look.
Posted by richard ting at March 08, 2006, 06:51 AM
March 07, 2006
ROOT Markets
It's the first trading platform for the pricing and exchange of real-time consumer data. The /ROOT exchange is used for lead trading and /VAULTS is used for consumer storage which will bring the liquidity of a modern financial market to online advertising.
Founded on the premise that the consumer has the right to her data, ROOT Markets is the first financial exchange for consumer leads. Leads are personal data that express an individual’s intent to purchase. The quality of the leads at ROOT Markets is driven by their ability to qualify intentions through consumer focused applications. Root Markets is an active supporter of AttentionTrust.org, a non-profit organization dedicated to helping consumers keep track of and benefit from their online activity.
Posted by richard ting at March 07, 2006, 07:15 AM
March 06, 2006
Podbop
[via trendcentral]
Rather than Googling yourself silly trying to find shows in your area, read about the bands, listen to their music, and then spend more time downloading the MP3s, this nifty little site lumps it all together for you in an efficient, easy-to-use format. Simply type in your city and you’ll receive listings and MP3s of bands playing in your area, so you can listen before you commit to a show. Just drop the Podbop Feed into iTunes (or whatever podcasting application you might have) and you’ll have your city’s MP3s in a jiffy.
