June 29, 2005
BringtheFast.com
Check out Verizon's branded entertainment campaign to build awareness of Verizon as a broadband company and its online DSL and FiOS products.
Posted by richard ting at June 29, 2005, 03:30 AM
June 25, 2005
Fever Video from Verve Remixed 3
Here's a link for the "Fever" (remixed by Adam Freeland) video taken from Verve Remixed 3.
Check out the video.
Verve Remixed 3 features classic jazz tracks from the Verve Records vault, remixed and re-invented by a slew of contemporary beatsmiths including: Postal Service, Adam Freeland, RSL, Brazilian Girls, RJD2, Lyrics Born, Danger Mouse etc.
Posted by richard ting at June 25, 2005, 09:52 PM
June 23, 2005
Negroclash
[from earplug]
Mixed live to G4, the 24-track Negroclash mix is more than just a brilliant party document — it's a manifesto. For years, the purposeful NYC party of the same name has thrown down month after month, and now its vibe has finally been documented for posterity. Three DJs make up Negroclash: DJ Lindsey relentlessly represents, DJ Language couldn't work harder, and Duane, an Other Music store floor-osopher, is the best-kept secret in the record business. As a team, their mixing makes you want to break into applause. A brilliant blend of phuture funk and cosmic crunk propels the party here, brimming with hooks, hops, and hits. Principals like Cat Stevens, Frankie Knuckles, and Jellybean all show up, as do cuts from the Pointer Sisters and MAW, but the juiciest string comes when "Automatic" turns into Toney Lee, folding into In Deep, and winding up with Phil Asher's break-up jam "Having Your Fun." As the 75-minute arc soars, the floor goes with it. (DD)
Posted by richard ting at June 23, 2005, 09:36 PM
June 21, 2005
I Love Baile Funk
[from earplug]
The next chapter in the West's continuing fascination with Brazil's funk carioca, or baile funk, this mix CD from DJ Sujinho (aka New York hip-hop producer Kienyo Soulkid) is a lightning tour 'round the block, packed with well-worn classics and a few surprises. Concise snatches of favorites like the Trés Tenores' "Pavarotti" and MC Cidinho and MC Doca's "Rap da Felicidade" are meticulously collaged and cut up alongside the gruff tones of ghetto-superstar-to-be Mr. Catra, while Kienyo puts some spice into the mix by adding his own remixes and mash-ups. His version of Outkast's "The Way You Move" perfectly captures the bastardizing nature of funk, and neatly closes the circle where Southern hip-hop converged with hillside favela parties, permanently changing Brazil's musical landscape. (AC)
Posted by richard ting at June 21, 2005, 09:26 PM
June 10, 2005
Audi Touts Success of "Heist"
Audi of America is crowing over the results of its alternate reality gaming (ARG) "Art of the Heist" viral campaign. The company says the game has generated four times more online buzz for the A3 compact car, has engaged more than 200,000 people in a single day, and has attracted 79 percent more qualified visitors to the Audi Web site, as compared with previous efforts.
"'The Art of the Heist' represents a true innovation in the way Audi connects with its target consumer," said Stephen Berkov, Audi of America's director of marketing, in a statement. The effort, which began on April 1 in New York, revved up with the fictional theft of an Audi A3. Since then, game players have followed -- and participated in -- the adventures of Nisha Roberts and Ian Yarbrough, two specialists in recovering snatched art, as they track down digital clues hidden in Audis across the country. The tale of game designer Virgil Tatum, who is developing a game based on Roberts, also plays into the narrative.
The ARG was created by Audi's long-time ad agency, McKinney + Silver, in partnership with Campfire, which is an collaboration between Mike Monello and Gregg Hale of Haxan Films, GMD Studios and Chelsea Pictures.
Besides running online advertisements encouraging people to help find the stolen A3, the company has created a microsite at stolenA3.com where gamers can follow the action. Audi has also created a fictional site for Roberts and Yarbrough's company at lastresortretrieval.com, and a site for Tatum at virgilkingofcode.com.
The campaign also uses blogs and wild postings to keep the public updated about the alternate reality action. Additionally, game players have themselves created wikis (define) and fan sites, such as heist.smirkbox.com, to help others follow the narrative.
