April 14, 2004
RSS Offers Targeted Ad Opportunities
RSS, or XML Syndication, has the potential to offer unique and targeted advertising opportunities to online publishers and the marketers they want to attract. Even though the majority of XML Syndication activity exists in community blogs frequented by tech-geeks, information technology (IT) professionals, and other types of early adopters, an advertising market is beginning to evolve.
Robert Scoble, a technology evangelist for Microsoft Corp., notes that lack of visual stimulus and clutter drives the functionality of an RSS feeder. He says it enables the user to scan content more easily and without distraction. The market opportunity for advertisers is via text ads.
“In my RSS news aggregator, “I’m able to scan a large number of stories or content very quickly without having to be distracted by color, by advertising,” Scoble says, continuing: “but I’m not talking about advertising--like text ads, because I think there’s actually going to be advertising in RSS. Google figured out a very effective way of advertising, which is to use text, because the human eye can process that very quickly and not get distracted.”
Posted by richard ting at April 14, 2004, 11:13 AM
Putting Blogs in Their Place
This chief of New York Times Digital once famously planned to spin off the online division and take it public. That didn't happen. But now that his operation is turning a tidy profit, Martin Nisenholtz is back to making declarations. In a recent keynote speech he said online journalism "needs a Pong" - a transformative application - and that blogs aren't it. Is he dismissing a threat to big media hegemony, or is he onto something? Wired inquired.
Posted by richard ting at April 14, 2004, 11:11 AM
Mobile Game Development from Nokia
As part of Nokia's mission to expand the mobile game business, they've assembled in one place all the resources game developers need to succeed.
Posted by richard ting at April 14, 2004, 10:53 AM
Demon Tiger
Asic Tiger's fictional character, Demon Tiger, hosts his own blog about everything which is Asics. It serves as a nice underground advertising tool within the sneaker head communities.
Posted by richard ting at April 14, 2004, 03:27 AM
April 05, 2004
Yahoo! Revs Up Brand Campaign: 'Life Engine'
Yahoo! positions itself as a "Life Engine" in a new brand campaign debuting on April 8 on television and the Web. The company's search, mail, shopping, and music services are highlighted in the first four TV spots; the trademark yodel remains.
Posted by richard ting at April 05, 2004, 10:49 AM
Video Games Emerge As 'No. 4' Medium, Displace Print Among Young Guys
Video Games have emerged as the fourth most dominant medium, displacing print media and vying with other major electronic media in the lives of both young adult and teenage males, according to findings of a unique multimedia usage study scheduled to be released today. The findings, which indicate that men 18-34 devote 6 percent and teenage males devote 15 percent of the time they spend with media each day to playing video games, may help explain the corresponding drop in TV viewing that has manifested among young males this year.
Posted by richard ting at April 05, 2004, 10:45 AM
April 01, 2004
Will 'Moblogs' Mean Mo' Money?
Although new cell phone models increasingly come with cameras attached, wireless companies with huge investments in new high-speed networks and fancy phones fear people won't find a corresponding new need to take pictures and send them--for a fee--over the wireless Internet.
Posted by richard ting at April 01, 2004, 12:42 PM
Blog of blogs
Kinja.com could help make sense of the blogosphere.
The man who gave the world commercial Weblogs including Gawker and Wonkette is now offering digests of blogs covering 14 subjects including baseball, sex, and politics. Subscribers to Nick Denton's Kinja.com can enter the addresses of blogs they read and also receive digest excerpts. Sample digests say each "contains the newest writing from web logs picked by editors at Kinja."
Kinja.com's service, a blog of blogs, is designed to help people who have heard about blogs become comfortable with them. "Weblogs have probably reached 10 percent of the Internet population," Denton said. "Our goal is to reach the remainder," he told The New York Times.
