August 29, 2006
The Mobile Internet: Are we there yet?
[from c|net]
After years of hype, wireless users in the United States are waiting for all the technology pieces to come together to make surfing the Internet from their handsets as easy as it is on their PCs at home.
So how close are we to simple and robust Web surfing from a cell phone?The answer depends on whom you ask. Some experts say the mobile Internet is already here. Millions of people throughout the world are accessing wireless application protocol, or WAP, Web sites--stripped-down sites specially designed for mobile handsets. But other experts argue that WAP sites are too limited. Some people say an entirely new domain name, called "dot-mobi," should be used for Web sites that are optimized for mobile surfing. Still others propose using intelligent browsers to turn traditional Web sites into something that can be viewed on a small handset.
Posted by richard ting at August 29, 2006, 07:39 PM
August 16, 2006
Mobile Marketing Gets Creative
[via mediapost]
Off the Hook!
by Steve Smith, August 2006 issue
Mobile Marketing Gets Creative
Remember all those crappy banner ads in the 1990s, when it seemed that any intern with html skills could become an interactive account executive?
You're not likely to see the same mistake with the emerging mobile platform. Even at this nascent stage, the creative juices are gushing from seasoned teams that are thinking hard about the unique interactive aspects of this platform.
The industry's best minds know the world doesn't need another ringtone, wallpaper, or short-code sweepstakes. The most creative mobile executions these days aggressively explore the wireless device itself what the technology does, where it does it, and how marketing messages can be integrated into our most intimate communications habits.
Read more.
