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May 19, 2004
Nike Operation 6453 (SMS Scavenger Hunt)
Urban Challenge.
Nike is launching a high-octane promotion in Manhattan that uses SMS to facilitate a street level, scavenger hunt-style race with a limited edition shoe as the prize. The contest, and an accompanying Web site, showcase Nike's new military-inspired urban hiking shoe, the Air Force-X MID. "Operation 6453" challenges participants to find 16 Nike posters over a four-day period. Top finishers -- those who find the most posters the fastest -- will win the chance to buy a pre-release edition of the shoe, designed by New York street artist Stash. The individual who scores the most points will receive an unspecified "grand prize." Runner-up hunters will be eligible to buy the upcoming shoe at a pre-launch event.
Check out the wild postings in New York City.
Read about it on niketalk.com.
Check out the Operation6453.com site.
Posted by at May 19, 2004 07:41 PM
