September 29, 2006
Tony Hawk Project 8
Posted by richard ting at September 29, 2006, 10:54 AM
March 31, 2006
Online Game Debuts Interactive Ads
PROJECT ENTROPIA, AN ONLINE MULTIPLAYER game, has begun hosting interactive ads, powered by in-game ad firm Massive Incorporated. The deal allows advertisers and brands to insert ad campaigns dynamically into the game, which allows players to interact with one another in a virtual world, and features an economy based on Project Entropia Dollars, which operate at a fixed exchange rate to the U.S. dollar. The virtual dollars can be purchased for real-world currency, and in-game assets can be sold for real-world dollars.
Posted by richard ting at March 31, 2006, 06:41 PM
August 11, 2005
The Chemical Brothers Advergame
Here's a super basic advergame to promote the Chemical Brothers' album, Push the Button. One control, the space bar, gets you through the entire game.
Posted by richard ting at August 11, 2005, 12:37 PM
April 07, 2005
Conti FanWorld
Continental AG from Germany just recently launched ContiFanworld.com. As an official partner for the 2006 FIFA World Cup, Continental AG has created a site full of soccer advergames to help fans deal with the long wait until the games kick-off in June 2006. Most of the games are simple, fun, and addictive.
Posted by richard ting at April 07, 2005, 01:11 PM
March 16, 2005
Coca Cola Championship Run 2005
Coca-Cola NCAA Championship Run puts you at center court in the middle of all the action with your favorite college basketball team. Tip the ball and follow play-by-play along with the real March tournament.
Posted by richard ting at March 16, 2005, 10:32 AM
October 01, 2004
Michael Vick Arcade Game Launch
Nike launches an arcade version of MV7 experience from nikegridiron.com.
Posted by richard ting at October 01, 2004, 10:45 AM
August 03, 2004
Advergames Provide Big-Time Brand Boosts For DaimlerChrysler
by Ross Fadner
Last week, Jeff Bell, VP of marketing for Chrysler/Jeep, demonstrated the positive effect of custom advergaming initiatives on Chrysler brand awareness during his keynote address at the Jupiter Media Advertising Forum in New York City. In fact, Bell revealed that in some instances, demonstrated interest led to actual sales.
One of the games--called "Race The Pros"--generated a 27.6 percent lift in Dodge brand awareness, as well as a 19.6 percent purchase intent and a 24.7 percent rise in overall brand awareness for DaimlerChrysler brands among users who played and downloaded the game. It was promoted online at MSN and FoxSports.com, as well as during certain Fox broadcasts on TV. WildTangent, which created the game, has built several other games for blue chip companies, and is currently working on Nike's Speed campaign.
"Our fastest-growing area by far is in the Internet," said Chrysler's Bell. "The great thing about the Web is you can take a risk, learn from it quickly, and move on." He added that the positive results from the gaming initiatives will result in more online spending from the automaker.
In his keynote address, Bell noted that "the future is such that all marketing will be interactive," and "integrating your brand into popular culture is absolutely vital." He added that Chrysler plans to begin marketing on the Internet outside of the auto category--to sports and tech sites, for example. DaimlerChrysler's other advergame initiatives include "Chrysler Golf" and "Jeep 4x4 Trail of Life." "Chrysler Golf" drew 124,732 registrants; each was required to give geographic as well as car preference information prior to playing. Bell said the result was a 33 percent lift in purchasing intent over the next six months.
The "Jeep 4x4 Trail of Life" game drew an even larger audience of 383,403 participants. Thirty-nine percent of those who played expressed interest in purchasing a Jeep vehicle. Bell said that Jeep sold more than 1,000 vehicles to people who had registered for the game in the last 18 months.
In his address, Bell noted the importance of being able to experience a brand's product--particularly in an industry such as automotive--and emphasized that advergaming provides consumers with a valuable combination of technology, popular culture, and brand interaction.