January 16, 2006
Seite*1Girl Retail Installation

Seite1girl is a live exhibition promoting a line of lingerie for the German clothing store C&A. Every evening from 20:30 to 24:00 (German time), a video projection in front of the store displays models wearing the lingerie. The specific poses are chosen by users online at http://seite1girl.de, and the reactions to those poses by passersby are broadcast via streaming video back to the web site. The project is a collaborative effort by the newspaper "Bild Zeitung" and C&A.









