June 22, 2005
NikeiD.com Wins Distinguished Silver in Industrial Design Excellence Awards Competition
R/GA, the New York-based interactive advertising agency, today announced NikeiD.com won a silver award in the Digital Media category at the 25th Annual Industrial Design Excellence Awards (IDEA), one of the world's most prestigious design competitions. Co-sponsored by BusinessWeek and the Industrial Designers Society of America (IDSA), the competition honored last year's iteration of NikeiD.com, which was relaunched in March 2005. NikeiD.com empowers consumers with freedom of expression, allowing them to custom-design, personalize and purchase footwear and gear. R/GA worked closely with Nike to implement breakthrough uses for the Flash platform, producing a site that dispels the myths of incompatibility between Flash and commerce. A major part of this development was creating an innovative four-step build process that was fast and intuitive, while encouraging users to play with multiple designs. This fun experience was augmented with features for consumers to store favorite designs in personal "lockers" and share feedback with friends via email.
