March 03, 2005
Frito-Lay Urges "Millennials" to Seize the Moment
In late January, billboards with the cryptic message "inNw?" began appearing across the country. Since then, the campaign expanded to TV, text messaging, and a Web site that reveals that solves the mystery. The campaign's message: "If not now when?" The mysterious effort is promoting a new Doritos flavor, Black Pepper Jack, to 16-24 year olds, a group PepsiCo's Frito-Lay division calls "Millennials."
"'If not now when?' is all about living life in the now and taking advantage of every single opportunity possible," said Lora DeVuono, advertising VP for Frito-Lay North America, in a statement. "This attitude is what is important to Millennials, and it's how they look at the Doritos brand."
The main agency behind the concept and the traditional advertising is BBDO New York. Tribal DDB Dallas created the Web site and online advertising. Hip Cricket, a Connecticut-based mobile marketing firm, designed the mobile marketing interaction. Spending on the effort wasn't disclosed.
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Posted by richard ting at March 03, 2005, 12:18 PM
November 01, 2004
Dove Interactive Billboard in Times Square
New Yorkers have been treated to an interactive billboard in Times Square serving as a public forum for people to debate, "What is beautiful?" Passersby can cast their vote via cell phone and a running tally appears in real-time on the billboard. So what does the billboard look like? It's an image of Irene Sinclair, a 96-year-old woman whose wrinkled face now graces a sixty-nine feet high and forty-four feet wide billboard above the Marriott Marquis. Viewers decide if she's "Wrinkled?" or "Wonderful?" as the ad questions: "Will society ever accept old can be beautiful?" The billboard is part of Unilever brand Dove's global campaign for real beauty, which challenges the stereotypical view of beauty. The "What is Beautiful" campaign was created by Ogilvy & Mather.
Posted by richard ting at November 01, 2004, 01:06 PM
March 31, 2004
Overture Brings Web-Style Ads to UK Mobile Phones
UK mobile phones will soon be sporting advertiser-sponsored search engine links in the style of those ubiquitous Web advertisements after two major players struck a deal with Internet search specialist Overture Services.
Posted by richard ting at March 31, 2004, 11:12 AM
March 25, 2004
Mobliss Hops on the PGA Tour
Tuesday, Mar 23, 2004
Wireless company Mobliss has partnered with the PGA TOUR to distribute a mobile application enabling golf fans to access the PGA TOUR from their wireless device. Starting in the Q2 '04, wireless subscribers will be able to follow their favorite PGA TOUR tournaments and players in the airport, on the road or while playing their favorite course. The application is powered by the PGA TOUR's ShotLink scoring system, developed in partnership with IBM, providing real-time leaderboards, statistics and the ability to graphically view each course and shot taken on the TOUR.
from MediaPost Communications
http://www.mediapost.com