June 13, 2006
Fader Mag To Distribute Issues On iTunes
[from mediapost]
Fader magazine announced Wednesday that it is partnering with Apple iTunes to distribute its "Summer Music Issue" as a free download--marking the first time that a magazine has been made available in its entirety on iTunes. As part of the promotion, iTunes will feature the Fader issue in its "New and Notable" podcast section.
The free Fader iTunes download will be sponsored exclusively by liquor brand Southern Comfort. This is the first exclusive sponsorship deal to distribute a magazine on iTunes, although it follows a previous print deal by Philips Electronics with Time Inc. publications Business 2.0, Fortune, People, and Time to move those magazines' tables of contents to the first page--a marketing stunt to illustrate Philips' theme "simplicity."
Posted by richard ting at June 13, 2006, 02:56 PM
April 19, 2006
Honda Sponsors MTV and VH1 Pink 'Flashmob' Concert on Broadband and Mobile Platforms
[from theautochannel]
'Flashmob' Video Clips Available Through VH1 Mobile and MTV Mobile
MTV and VH1 will paint their respective broadband and mobile platforms "pink" with content from an exclusive flashmob concert in New York City with platinum-selling LaFace/Zomba artist Pink. The concert footage features music from Pink's latest album, "I'm Not Dead."
The "flashmob" concert was the result of a contest launched last fall in conjunction with Honda and its advertising agency RPA to promote the launch of the 2006 Honda Civic. MTV and VH1 worked with Honda to develop the extensive 12-week "Honda Civic Under The Hood" campaign featuring a unique series of music-based interstitials that drove viewers to various media platforms to enter their zip codes, giving the region with the most entries a "flashmob" concert by a national music artist. VH1 and MTV joined forces for the first time ever in creating a cross-channel multiplatform campaign that amplified the reach of the networks' live music franchises to support the launch of the 2006 Honda Civic.
On April 5, text messages and emails went out to contest entrants informing them of the Pink "flashmob" concert in New York that evening. The first 200 to respond to the message won access to the event at Crobar.
Posted by richard ting at April 19, 2006, 04:21 PM
February 02, 2006
Ad Mob - The Mobile Advertising Marketplace
Pay Per Click Ads Go Mobile. AdMob, the world's first pay-per-click
mobile ad marketplace. Buyers can now reach consumers right on their phone and target by region, platform. Sellers can monetize your existing mobile products and services
Posted by richard ting at February 02, 2006, 12:18 PM
December 22, 2005
I Have An Idea
The mission of the site is to serve the industry as a mechanism for communication, self-analysis and intellectual growth. They will document the world's creative community and disseminate this priceless knowledge to help it grow and flourish. The site promises to ask questions, challenge the establishment and the norms, and make every possible effort to add fuel to the industry they so passionately love.
This is not a website. It is an interactive project, an online and accessible pool of knowledge to which users can and should contribute.
Posted by richard ting at December 22, 2005, 11:29 PM
November 22, 2004
Bloom: Multimedia exhibition by Tronic Studio for AQUOS
Tronic was commissioned by curating agency Formavision to create a multimedia installation for Sharp Aquos. Opening Dec. 1st from 7-9pm at 137 Wooster Street.
Posted by chloe gottlieb at November 22, 2004, 12:27 AM
October 14, 2004
Go see the Pokemon movie, get wireless downloads for your Nintendo DS
[by Dan Wu from Joystiq]
An interactive gimmick that’s definitely designed to get asses in seats, Nintendo says that you’ll be able to wirelessly download extra characters and data if you bring your new Nintendo DS portable game console along with a Gameboy Advance Pokemon title with you to the theater showing the new Pokemon movie that opens next summer (and by “you” we mean all of our gradeschool readers out there—we hope). Sounds like someone will be setting up a lot of wireless hubs, but the one thing we don’t know quite yet is whether they’ll be doing this in theaters anywhere besides Japan.
Posted by richard ting at October 14, 2004, 01:04 PM
August 25, 2004
Mobile Media Market Surges, Interactive Features Become Prevalent
by Ross Fadner
New data from Enpocket's quarterly mobile marketing report, Mobile Media Monitor, shows that mobile phone ownership and usage continues to increase rapidly. The study's findings reveal that 128 million US adults now use a mobile phone, and usage of different interactive mobile features like ringtones, games, and text messaging continues to surge.
Mobile phone penetration increased 8 percent from 53 to 61 percent in the third quarter, according to the results. Mobile, in general, is often thought of as a youth medium, but its highest penetration actually occurs in the 35-49 age group, where 7 out of 10 people have a mobile phone. Usage and income are also intertwined: 83 percent of those earning $75K or higher regularly use a mobile phone versus 38 percent among those who earn less than $20,000 per year.
Despite this, most mobile marketing initiatives are geared towards younger demographic segments. For example, on the strength of several interactive text messaging initiatives by major media companies, text messaging, received a quarter-over-quarter boost. Three percent of mobile phone owning adults have sent text messages to a TV show-more than double the tally from last quarter-and two percent of adults have sent text messages to a radio station, also more than double the second quarter figure.
In other key findings, Java and BREW mobile game downloads grew a whopping 75 percent quarter over quarter, from 4.4 million downloads in the second quarter to 7.7 million downloads in the third quarter. Mobile game downloads doubled quarter over quarter among 18-25 year old phone owners: in the second quarter, 11 percent of 18-25 phone owners were downloading games versus the third quarter, in which 22 percent downloaded games. For advertisers looking to penetrate this fast growing mobile segment, advergaming is a viable consideration point.
Posted by richard ting at August 25, 2004, 12:57 PM
August 23, 2004
Trends In E-Mail Marketing: Dynamic, Personalized Messages
While e-mail is an accepted and proven form of delivering marketing messages, professional marketers are looking for better ways to build customer loyalty and generate a greater return on their marketing investments.
The future of e-marketing is utilizing dynamic content - or matching messaging and offers to recipients' demographic data. Though this approach is much more involved than standard e-mail marketing practices, it yields much higher results, as well as longer-term and more value-added relationships.
Dynamic content refers to sending highly personalized e-mails based on database-driven customer preferences. It can take the form of customized subject lines, greetings, offers or content and accompanying images within the body of an e-mail. This strategy allows marketers to send timely, relevant messages that resonate with recipients on an individual level. Dynamic content applications are becoming more readily available as add-on features to many e-mail marketing software packages.
Posted by richard ting at August 23, 2004, 12:56 PM
July 15, 2004
Big Brands Advocate Integrated Marketing Approach
by Tobi Elkin
Two of the biggest consumer packaged goods marketers urged agencies and marketers to deploy consumer-centric integrated marketing approaches, experiment with new media, and develop holistic marketing platforms that will enable them to execute a single idea across all media. Tim Kopp, section manager, Beauty Care Division, Procter & Gamble, told Ad:Tech-Chicago attendees that it doesn't take a big budget to test and experiment with emerging media including the Web, digital video recorders, and wireless. "You need to be constantly in touch with your consumer beyond the occasional focus group ... You have to look for new ways to connect with consumers," Kopp said Tuesday during the Ad:Tech panel "Big Brands...Big Thinking."