March 07, 2006
ROOT Markets
It's the first trading platform for the pricing and exchange of real-time consumer data. The /ROOT exchange is used for lead trading and /VAULTS is used for consumer storage which will bring the liquidity of a modern financial market to online advertising.
Founded on the premise that the consumer has the right to her data, ROOT Markets is the first financial exchange for consumer leads. Leads are personal data that express an individual’s intent to purchase. The quality of the leads at ROOT Markets is driven by their ability to qualify intentions through consumer focused applications. Root Markets is an active supporter of AttentionTrust.org, a non-profit organization dedicated to helping consumers keep track of and benefit from their online activity.
Posted by richard ting at March 07, 2006, 07:15 PM
February 07, 2006
Amazon Testing Contextual Ad Program with Affiliates
[from Clickz]
Leveraging its massive affiliate network, Amazon.com has launched a third party contextual network to rival the likes of Google and Yahoo. The Internet retailing giant is testing a program that distributes third-party contextual ad links to its affiliate network. Like Google's AdSense, Amazon and the affiliate each receive a cut (though the split is undisclosed) when users click on ads that are targeted based on the page's content. The text links appear alongside affiliates' links to Amazon product pages. Amazon said the move is intended to develop and maintain long-term relationships with its affiliates. Thus far, only those affiliates hand picked by Amazon are participating in the beta test, which started January 27.