February 25, 2006
NIKEiD Europe Banner
This link was sent over to me by my lovely wife, Chloe Gottlieb.
It's the European NIKEiD banner that lets the user play with the feeling of customization by banging away on their keyboards. It's a nice way of drawing users into the site experience.
Posted by richard ting at February 25, 2006, 06:37 PM
February 02, 2006
Bannerblog
Banner Blog started in June 2005 to showcase* online advertising, much of which goes unnoticed. BannerBlog was created by Ashley Ringrose who works at Soap Creative, a small & friendly independent agency and Ashadi Hopper who works at RMG Connect.
Posted by richard ting at February 02, 2006, 08:41 PM
February 04, 2005
McDonalds Wants You To F*ck Its Sandwiches
I'm not quite sure what McDonald's was thinking when they launched this Ad banner unit. It looks like the copywriter may be a bit out of touch with urban slang.
Posted by richard ting at February 04, 2005, 12:44 AM
August 27, 2004
A Site for Banner Ad Freaks
Tari Akpodiete has what might be called a mildly unnatural preoccupation with banner ads. For the last couple of years, she's been copying just about every one she's come across onto a website, and in the process has built what she believes is the largest collection of such ads in the world.
This month, the Toronto web designer decided to make that collection publicly available. And her site, Banner Report, has become at once a veritable banner ad museum and a tool where designers of new ads can investigate the countless styles that have been tried in the past.
"I thought it would be a good resource for creative types and people who might have an interest in that kind of thing," Akpodiete said. "It has become a little bit obsessive, though."
Perhaps, but the 15,000 banner ad samples she's gathered do display a remarkable range of styles, features, dimensions and animation, all searchable by keyword, size and type. For designers involved in making the next generation of banners -- an advertising medium often criticized as annoying and ineffective -- more attractive and profitable, Akpodiete's site may well be a gold mine.
"It gives designers a feel for what banners work and what doesn't," said Marque Guilbeault, the creative director of online marketing firm Contestix. "A lot of banner designs are based on the original site that (they are) representing. This can give designers creative ideas beyond just banner ads."