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July 13, 2006
The Consumer: Application Nation
by Paul Parton, July 2006 issue of MEDIA
Is there anyone in media, advertising, or marketing who hasn't heard of Burger King's Subservient Chicken? Is there anyone who hasn't marveled both at the cojones of the client who approved the idea and the genius of the team who had the idea in the first place? A simple but deliciously entertaining little software application, it demanded to be sampled at least once. I know we've thought about it a lot down here at The Brooklyn Brothers, and it led us to wonder, in classic Carrie Bradshaw fashion: Are applications the new advertising?
They're certainly popular among consumers. Anything that lets people take part in their own entertainment seems to be hot at the moment.
This season of "American Idol" was a classic illustration. That chipper rascal Ryan Seacrest proudly boasted that with more than 63 million votes cast through a simple SMS-based voting application, "Idol" performed better than any president in history. The ratings were impressive enough, but 63 million votes is a big number.
Posted by richard ting at July 13, 2006 07:45 PM