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July 13, 2006
The Coke Show
Visitors to Coke.com can take part in "The Coke Show," monthly "challenges" testing their creativity. In the first challenge, set to run through August, users are invited to submit short videos, but they're not limited to creating ads or odes to the brand. Instead, Coke is asking for 45-second video expressions of "the essence of you." Visitors will rate submissions, culling them down to 10, which will be judged by a group of professional filmmakers.
Posted by richard ting at July 13, 2006 08:26 PM