May 11, 2006
Mazda CX-7 EarthSearch
Check out the MAZDA CX-7 EarthSearch Sweepstakes Game. The SUV You Never Saw Coming. First you have to search the earth and find where it's hiding. Do so and you could win other prizes as well, like an Apple Powerbook®, a Magellan® Roadmate 800 Navigation System or a 30 GB Video iPod®. Just download Google Earth below and start searching the most famous locales in the world to find the most exhilarating SUV on the planet.
Posted by richard ting at May 11, 2006, 03:00 PM
May 10, 2006
Does E3 Amount to a Video Game Upfront?
As they do every year, tens of thousands have converged on Los Angeles for the biggest video game conference in the world: the Electronic Entertainment Expo, commonly known as E3.
The crowd is mostly developers, hardcore gamers and press, all clamoring for a taste of the next generation of consoles and titles. But largely unobserved on the show floor is a new and growing contingent that's not interested in buying or reviewing games, but rather wants to climb right through the screen and become a part of the action.
Brands and their agencies are all over E3 this year, and they've booked wall-to-wall meetings with ad sales execs at the game studios and with the in-game ad firms that represent their games.
"I've got meetings every hour, which is great," said Brandon Berger, OgilvyOne's senior strategist for digital innovation. "We're starting the process now, because 2007 is right around the corner. I need to be aware of all the hot titles that are coming out and where studios are putting their money so I can know where we need to be."
Posted by richard ting at May 10, 2006, 01:04 PM
May 08, 2006
The Gamekillers for Axe.
Here's a really well-executed campaign for Axe called the Gamekillers. The concept and voice are very appropriate to the consumers that they are targeting. There's also a bunch of multi-channel ideas mixed in there. Overall, nice concept, nice execution.
Posted by richard ting at May 08, 2006, 10:20 AM
May 04, 2006
Truth In Advertising
A great story about how a marketing campaign is made. Speakers say what they think and not what they should say. Mad funny.