April 25, 2006
Wes Anderson Amex Commercial
Here's a brilliant Wes Anderson My Life, My Card ad starring Jason Schwartzman.
Posted by richard ting at April 25, 2006, 07:22 PM
April 19, 2006
Honda Sponsors MTV and VH1 Pink 'Flashmob' Concert on Broadband and Mobile Platforms
[from theautochannel]
'Flashmob' Video Clips Available Through VH1 Mobile and MTV Mobile
MTV and VH1 will paint their respective broadband and mobile platforms "pink" with content from an exclusive flashmob concert in New York City with platinum-selling LaFace/Zomba artist Pink. The concert footage features music from Pink's latest album, "I'm Not Dead."
The "flashmob" concert was the result of a contest launched last fall in conjunction with Honda and its advertising agency RPA to promote the launch of the 2006 Honda Civic. MTV and VH1 worked with Honda to develop the extensive 12-week "Honda Civic Under The Hood" campaign featuring a unique series of music-based interstitials that drove viewers to various media platforms to enter their zip codes, giving the region with the most entries a "flashmob" concert by a national music artist. VH1 and MTV joined forces for the first time ever in creating a cross-channel multiplatform campaign that amplified the reach of the networks' live music franchises to support the launch of the 2006 Honda Civic.
On April 5, text messages and emails went out to contest entrants informing them of the Pink "flashmob" concert in New York that evening. The first 200 to respond to the message won access to the event at Crobar.
Posted by richard ting at April 19, 2006, 04:21 PM
April 05, 2006
Porn Star Jameson Whacks For Adidas In Podcast Campaign
[from mediapost]
PROVING THE RULES FOR ONLINE viral campaigns may in fact be different than for over-the-air and cable TV ads, adult film star Jenna Jameson stars in the first of a series of new advertising podcasts created for sneaker maker Adidas. The campaign, created by New York-based Tronic, utilizes a whack-the-mole theme in which Jameson attempts to "pound the living daylights out of six cute little gophers that keep popping out of a coin-fed machine." The podcast is part of the revival of adiColor, a 1983 Adidas campaign in which Adidas shoes could be personalized with colorful markers.
Posted by richard ting at April 05, 2006, 01:35 PM
Chevy Slammed By Consumer-Generated Ads
[from MediaPost]
Perhaps Chevy is getting what it deserves by asking consumers to create ads for them, writes Stuart Elliott of The New York Times. As a new means of "engaging" consumers with brands, some advertisers have asked consumers to make their marketing messages for them, offering some kind of incentive to the user who creates the best ad. Chevrolet, using video shot for a 30-second TV commercial for its 2007 Tahoe, in which the vehicle careens down a sunflower-lined country road, did just that, and some of the responses they've gotten haven't exactly been what a media agency would like to see consumers doing with their client’s brand. At the end of the video clip, one consumer posts, in white lettering: "$70 to fill up the tank, which will last less than 400 miles. Chevy Tahoe." Part of the idea here is that consumers will share their video creations with friends--but not these kinds of creations, which, the Times says became the most widely-circulated videos of the Chevy Tahoe on the Web. Says another, using an image of the Tahoe driving through the desert: "Our planet's oil is almost gone. You don't need G.P.S. to see where this road leads." Advertisers, who've become enamored of late with user-generated content, "buzz," and engagement, are learning the hard way that these opportunities can be a double-edged sword. The lesson here: there is a context for consumer engagement and viral marketing; just because consumers don't necessarily hate advertising doesn't mean they love plugging your brand for you, either.