February 28, 2006
Run London + Google Maps
Nike has selected digital agency AKQA to develop a new online community and mapping tool to promote the sportswear brand’s Run London campaign. The RouteFinder tool lets runners create, measure, save and share their running routes with a community of runners all over the capital.
The tool has been integrated with Google Maps interfaces with Run London-branded graphical elements. Users can search the city by postcode, distance, or type of run such as hilly, flat or park, for routes other runners have created.
Alternatively, users can begin creating a run of their own by clicking points on the map. They can save a list of favourite routes, send them on to friends and browse the top-five routes of the season.
Posted by richard ting at February 28, 2006, 04:43 PM
February 25, 2006
NIKEiD Europe Banner
This link was sent over to me by my lovely wife, Chloe Gottlieb.
It's the European NIKEiD banner that lets the user play with the feeling of customization by banging away on their keyboards. It's a nice way of drawing users into the site experience.
Posted by richard ting at February 25, 2006, 06:37 PM
February 18, 2006
Onitsuka Tiger - Lovely Football Campaign
Check out the 'Spread the Lovely' campaign for Onitsuka Tiger. It's the world's first online karaoke competition. Thanks to Erik at strawberryfrog for the link.
Posted by richard ting at February 18, 2006, 02:59 PM
February 07, 2006
Super Bowl Ad Aftershocks Reverberate Across Web
[from nytimes.com]
It used to be that those super-expensive Super Bowl ads would disappear forever following the Big Game. Nowadays, Madison Avenue is trying to figure out what extended after-life these ads receive on the Web really means. This year's ads are now widely available on a multitude of formats—streaming Web pages, downloadable email files, video podcasts, etc.—prolonging the discourse that follows almost indefinitely. Super Bowl advertising is a media event in and of itself, making the estimated $2.5 million price tag for the 30 second spots seem like "something of a bargain," according to Stuart Elliott of The New York Times. Advertising executives who oversaw the purchase of these ads agree. "What's happening in the postgame more than made up for the cost," said one. Not only that, but the Internet media giants know these spots generate traffic, and advertisers. AOL, Google, MSN and Yahoo--the big four Web companies--as well as sports sites like ESPN and NFL.com, have all put up video clips of the Super Bowl commercials. In fact, yesterday, Time Warner's AOL said that a record 23 million Super Bowl commercials were streamed by yesterday afternoon--and the company even sells a video ad before showing each Super Bowl spot.
Posted by richard ting at February 07, 2006, 05:51 PM
Amazon Testing Contextual Ad Program with Affiliates
[from Clickz]
Leveraging its massive affiliate network, Amazon.com has launched a third party contextual network to rival the likes of Google and Yahoo. The Internet retailing giant is testing a program that distributes third-party contextual ad links to its affiliate network. Like Google's AdSense, Amazon and the affiliate each receive a cut (though the split is undisclosed) when users click on ads that are targeted based on the page's content. The text links appear alongside affiliates' links to Amazon product pages. Amazon said the move is intended to develop and maintain long-term relationships with its affiliates. Thus far, only those affiliates hand picked by Amazon are participating in the beta test, which started January 27.
Posted by richard ting at February 07, 2006, 05:46 PM
February 02, 2006
Bannerblog
Banner Blog started in June 2005 to showcase* online advertising, much of which goes unnoticed. BannerBlog was created by Ashley Ringrose who works at Soap Creative, a small & friendly independent agency and Ashadi Hopper who works at RMG Connect.
Posted by richard ting at February 02, 2006, 08:41 PM
Ad Mob - The Mobile Advertising Marketplace
Pay Per Click Ads Go Mobile. AdMob, the world's first pay-per-click
mobile ad marketplace. Buyers can now reach consumers right on their phone and target by region, platform. Sellers can monetize your existing mobile products and services