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December 10, 2005
Palladium Shoes
[from mediapost]
Talk about an innovative way to sell shoes. Palladium shoes is tapping in to the Geocaching phenomenon (a game where players use GPS receivers and Web clues to find hidden "caches" around the world) to hawk its men's and women's travel shoes. For starters, each page of the Palladium Web site refers to the Geocaching game. The pages display each of nine shoe styles in a "home city," and provide travel information and cache clues for that city. Even better, Palladium is placing clues on non-Palladium sites. Clues will be hidden in different retailer-determined locations and announced on public geocaching sites. Posters will go up in the cities where the hidden caches are placed.Targeting "Urban Nomads" ages 22 to 38, and launching this month, the campaign tag line fits like a glove: "The Destination is the Journey." The Republik created the campaign.
Posted by richard ting at December 10, 2005 05:34 PM