December 22, 2005
French Alternative Marketing Blog
Here's a great French Blog site that focuses on street, guerilla, and buzz marketing activities.
Posted by richard ting at December 22, 2005, 11:42 PM
I Have An Idea
The mission of the site is to serve the industry as a mechanism for communication, self-analysis and intellectual growth. They will document the world's creative community and disseminate this priceless knowledge to help it grow and flourish. The site promises to ask questions, challenge the establishment and the norms, and make every possible effort to add fuel to the industry they so passionately love.
This is not a website. It is an interactive project, an online and accessible pool of knowledge to which users can and should contribute.
Posted by richard ting at December 22, 2005, 11:29 PM
Agency of the Year
Winners in each of the following categories: Online Agency of the Year, Best Creative, Best Media Planning and Buying, Best Search, and Best Web Design and Site Development will be announced on January 12, 2006. The event is scheduled to take place from 6-8pm at the Yale Club of New York City, 50 Vanderbilt Avenue.
Posted by richard ting at December 22, 2005, 10:11 PM
December 10, 2005
Palladium Shoes
[from mediapost]
Talk about an innovative way to sell shoes. Palladium shoes is tapping in to the Geocaching phenomenon (a game where players use GPS receivers and Web clues to find hidden "caches" around the world) to hawk its men's and women's travel shoes. For starters, each page of the Palladium Web site refers to the Geocaching game. The pages display each of nine shoe styles in a "home city," and provide travel information and cache clues for that city. Even better, Palladium is placing clues on non-Palladium sites. Clues will be hidden in different retailer-determined locations and announced on public geocaching sites. Posters will go up in the cities where the hidden caches are placed.Targeting "Urban Nomads" ages 22 to 38, and launching this month, the campaign tag line fits like a glove: "The Destination is the Journey." The Republik created the campaign.
Posted by richard ting at December 10, 2005, 05:34 PM
HBO Good Gift Seeker
Check out the HBO Good Gift Seeker that was created by Atmosphere BBDO NY.
Posted by richard ting at December 10, 2005, 05:06 PM
Honda, The Impossible Dream
Honda, The Impossible Dream is a :30 second spot done by Wieden + Kennedy for Honda. The accompanying on-line experience is a great statement that brand advertising extends way past just a :30 second spot. Not sure which agency did the on-line work.
Check out the site.
Check out the TV spot.
Posted by richard ting at December 10, 2005, 04:47 PM
Entertainment Anytime
Here's the Sprint Entertainment Anytime viral campaign done by Organic. It's a nice simple idea that's well executed, although it smells like a subservient chicken rip-off. Seems like the Crispin Porter work is still inspiring many throughout the industry.