October 26, 2005
iPod Nano QR Campaign on Tokyo Metro
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From the heart of Japan's youth culture -- Tokyo's trendy Shibuya district -- Flickr user Purpin describes how Apple is advertising the iPod nano:
"As part of their rather unique advertising campaign, huge iPod nano posters now adorn the platform walls of Toyoko Line Shibuya Station. As you depart the train you'll be faced with a stream after stream of 1:1 iPod nano cutouts, in which you can pull off and take home. Much to my suprise, I later realised that these cutouts weren't made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone."
Posted by richard ting at October 26, 2005, 03:15 PM
October 24, 2005
In Japan, Billboards Take Code-Crazy Ads to New Heights
[from wsj.com]
Northwest Airlines is harnessing Japan's love of gadgets to open a new frontier in interactive advertising: tempting consumers to access prizes and games by scanning giant bar codes with their cellphone cameras. In its latest Tokyo outdoor campaign, Northwest Airlines, the fourth-largest U.S. airline by traffic, is covering the city's billboards and subway stations with ads containing the bar codes, which look like huge geometric Rorschach tests. The ads taunt passersby to unlock a message hidden inside the square of black and white pixels called a QR code, which requires a special reader to decode.
Sound complicated? Not in Japan where already some 30 million people carry the special readers around, tucked inside their cellphones. With a snapshot, the information is decoded, directing the phone's Web browser to coupons, games or further details on a product. QR codes have grown in popularity in Japan over the past year, showing up thumbnail size on magazine and newspaper ads as a quick automatic link between print and online media that doesn't require the customer to type in an Internet address or remember a special code. Similar attempts in the U.S. haven't caught on, probably because the scanners aren't built into an existing gadget.
Read more.
Posted by richard ting at October 24, 2005, 05:08 PM
October 22, 2005
Bluetooth Marketing for Nike
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In Barcelona, in Plaza Cataluña, Nike has installed a huge outdoor ad featuring tennis player Rafael Nadal, and powered with Bluetooth technology. By turning their Bluetooth connection on, users can download the new Nike Pro Tv spot and an exclusive Nadal screensaver. The campaign was planned by Media Planning Barcelona. |
Posted by richard ting at October 22, 2005, 02:03 PM
October 14, 2005
Mercedes R-Class Site
Here's a cool site that shows motion by using lots of panning and rotating of still images.
Posted by richard ting at October 14, 2005, 07:24 PM
October 13, 2005
Perfect Dark Zero Campaign
Microsoft is hoping this game will be their next Halo-caliber success for Xbox 360.
“Visitors to this intriguing site are caught in a dark web of email, online and mobile phone experiences that come together to promote Perfect Dark Zero, the highly-anticipated video game exclusively for the Xbox 360 console. The multi-pronged viral campaign assembled by interactive marketing agency AKQA was launched on October 4, and kicks off with an email that directs you to a web video where you'll witness your own "death" at the hands of Joanna Dark. You then get a chance to send the sexy heroine to "take care" of a friend of your choice, who'll receive a similar email directing them to the web video—and once they get there, you'll receive a cell phone call from Joanna herself, informing you that the job is done.”
Posted by richard ting at October 13, 2005, 08:06 PM
Mini Roof Studio
Add a photo of your roof graphic to the Mini permanent collection.
Check it out.
Posted by richard ting at October 13, 2005, 07:54 PM
October 11, 2005
Wonderbra Site
Here's the latest Wonderbra site called 'Experience Wonder You'. Aside from the nice-looking ladies in the site, it's actually a really well designed site that simply tells the story of the four various effects of wearing a Wonderbra. Each effect aligns with the product benefit story of each story so the user walks away from the site better 'educated' about Wonderbras. The clean visual design, smooth animation, and simple storytelling make this a cool site.
Posted by richard ting at October 11, 2005, 04:51 PM
October 04, 2005
Absolut Metropolis
In its new campaign "Absolut Metropolis, the vodka brand Absolut picked up eleven "creative types" off the streets of Tokyo and asked them to put together an outfit/artwork inspired by the "Absolut" brand. I can't tell from the website whether these are "real" amateurs or recent Bunka graduates or what, but each individual conveniently has a different extreme-subcultural style. Put together, they are like a street-fashion Justice League Jr.