May 31, 2005
The Clio Awards winners
[from adverblog]
The "Subservient Chicken" campaign created by Crispin Porter + Bogusky has been voted the "best of show" at the international Clio Awards. The campaign was awarded for the was for excellence in the brand building and its fresh approach. If you go on the Clio Awards site is not so easy to exactly understand who has won what. Anyway I tried to do my best to find out which were the best campaigns. Dentsu Tokio has won the bronze in the "self-promotion" category for its Interactive Salaryman. Crispin Porter + Bogusky Miami won the silver in the "Fresh Approach" category also for the MINI Robots campaign and the bronze for Virgin in the "Banner Ads" category. R/GA New York won the bronze in the "Fresh Approach" category for Nike Lab, the bronze in the "E-Commerce" category for Nike ID and again a bronze in the "Brand Building" category for Nike Lab.
Among the shortlisted entries for the Internet awards in the "banner ads category" we also find Goodby, Silverstein & Partners, San Francisco with HP iPod Paterson Campaign, AgenciaClick, Sao Paulo for Instituto Nokia (Code-Blood - Tattoo campaign), Saatchi & Saatchi New Zealand for the New Zealand Army campaign, OgilvyOne Worldwide, Singapore for the Levi's 501 Lived-In Banner.
AdWeek has an article which makes more clear who has won the awards and the categories in which no gold has been assigned.
Check out the Clios Awards Site.
Posted by richard ting at May 31, 2005, 11:06 AM
May 28, 2005
iCoke, Attempts of Interactive Youth Marketing
[from adverblog]
New Media Age reports this week Coca-Cola is getting ready for the global launch of iCoke, an highly interactive youth marketing program. The initiative has already debuted in China and Canada and should be supported by on-pack promotions to drive traffic online.
iCoke Canada is basically a loyalty marketing initiative which invites young users to collect points in order to gain prizes. The Canadian website features a competition which instantly gives away a Sony LCD Tv by inserting the PIN code found on the can. There is also a co-marketing section, the "Games Lounge" together with Sony Playstation. The "Download" area will offer mobile content such as wallpapers and ringtones but it's not active yet... It has a sad "coming soon" message which is one of the best move you can do to disappoint your audience.
I know naming a brand or a campaign is not simple, but "iCoke" isn't the most original name they could have come up with. Of course it's easy to remember, but it sounds so much like Apple. Furthermore I don't like the logo (look at the right side of this post) which doesn't say anything about Coca-Cola's personality and brand. All right, enough critics for me, let's wait for the iCoke launch in other countries.
Check out the site.
Posted by richard ting at May 28, 2005, 11:11 AM
May 26, 2005
The Spicy BBQ Burger - Paris Hilton
[from mediapost]
PARIS HILTON IS TOO HOT for TV (and the Internet, too). More ads taking advantage of "Star Wars: Episode III - Revenge of the Sith." Wendy's wants consumers to "do what tastes right." Let's launch! Paris Hilton's ad for Carl's Jr.'s Spicy BBQ Six Dollar Burger is so hot that not only have watchdog groups labeled it soft-core porn but the ad crashed SpicyParis.com, a site featuring a 60-second version of the ad. The 30-second spot launched May 19 on the West Coast and shows Hilton eating The Spicy BBQ Six Dollar Burger while washing a Bentley in what's been labeled a "bathing suit." Throw in some not-so subliminal images (hello gushing hose) and the final product will still leave viewers asking, "What burger company was that for?" Mendelsohn|Zien, Los Angeles created the ad.
Posted by richard ting at May 26, 2005, 01:50 PM
May 23, 2005
The Sith Sense
Crispin Porter and Burger King are at it again with their new campaign, The Sith Sense. The interaction is simple and some of the insults are funny. My only question is, 'where the hell is the Burger King brand message story?' There's absolutely no brand or product tie-in to the experience. Maybe the objective of the campaign was more about driving traffic because this site is definitely going to go viral. I wasn't overwhelmed by the experience, but I did feel compelled to play it through to completion. One thing is for sure, the average time spent on the site should be a nice big juicy number. Crispin is definitely tapping into their award winning formula of sending a clear message that borrows from pop culture while giving cool whimsical feedback to the user.
Check out a generic version of 20 questions.
Posted by richard ting at May 23, 2005, 10:27 AM
May 20, 2005
The Mazda "Car Wars"
[from adverblog]
DMC London is planning, seeding and tracking a new viral buzz for Mazda. The campaign, called "Car Wars" features a web-exclusive film created to raise brand awareness and boost demand for the Mazda B-Series pick-up.
The video shows three men trying to impress a sexy sophisticated woman by flashing their car keys (one driver owns an Aston Martin, one has a Porsche and a guy has a Mazda B-Series). Who will she pick and why? I know you can guess the answer, but watch the video anyway, it's funny!
Posted by richard ting at May 20, 2005, 06:34 PM
May 19, 2005
NYC2012 - City of Dreams
There's a new feature on NYC2012’s website—the City of Dreams. This application allows people to enter their names and their dreams for the 2012 Olympics in New York, and creates a graphical city skyline using those entries. Anyone can visit the City of Dreams and add their own contribution.
Posted by richard ting at May 19, 2005, 06:12 PM
May 16, 2005
Red Bull Creativity Contest
Submitted by blogger, Daniel Harvey. Red Bull introduces their Creativity Contest campaign which borrows upon various elements from previous campaigns and websites. Brands like Nike, Vans, and Fila have given up their products for artist re-interpretation for years. While, the full screen sliding action pioneered by Frost Design and the faux z-depth action done by Matthew Mahon are gaining steam in design circles. Overall, the site is well designed and well executed. Unfortunately, I can't read Dutch or French so I can't fully tell how compelling the artist renditions are.
Posted by richard ting at May 16, 2005, 10:39 AM
May 12, 2005
BUILD YOUR OWN NIKE SHOE -- ABOVE TIMES SQUARE
[from Adage.com]
New Billboard Promotion Is Activated by Mobile Phones
May 09, 2005
by Kris Oser
NEW YORK (AdAge.com) -- In its customary way of going for ever bigger and more different promotions, Nike has purchased a build-your-own-shoe media placement on the 23-story-high Reuters sign on the Reuters Building in Times Square. The Nike build-a-shoe sign on the Reuters building in Times Square. Click to see larger photo.
Real-time designing
The promotion, which is part of the sports apparel giant's NikeID campaign, lets passersby with a cell phone to call a toll-free number to access the technology and use the dial pad to choose aspects of a sneaker they prefer and build it in real time on the sign. After first picking out the colors of the laces, swoosh, uppers and mid-sole of the sport shoe and then customizing it with initials or other personal tags, the consumer is sent an SMS message with a picture of the personalized shoe and the Web address (www.nyc.nikeid.com) where it can be purchased. The technology is available between noon and 1 p.m., and 3 p.m. and 5 p.m.
"The more you allow people to stop what they are doing and interact with a brand, the better it's going to be," said John Mayo-Smith, vice president of technology at R/GA, the interactive agency that handled the campaign. "But just as important, the people who are watching the sign are getting a brand experience, too."
Nike would not comment for this story.
Posted by richard ting at May 12, 2005, 03:08 PM
May 09, 2005
Grocery Store Wars
[from mediapost]
Okay, it looks like just about everyone is attempting to capitalize on the upcoming release of "Star Wars: Episode III - Revenge of the Sith." The Organic Trade Association (OTA) and Free Range Studios have launched a five-minute movie online. "Store Wars: The Organic Rebellion" features Cuke Skywalker, Princess Lettuce, Chewbroccoli, and other organic rebels played by real vegetables (I hope none were injured through the making of this film). They are dressed as Star Wars characters and battle with Darth Tader, the evil lord of the Dark Side of the Farm. By spoofing a pop culture phenomenon like "Star Wars," OTA hopes to attract a new generation of organic consumers, especially those who grew up watching the movies.
Posted by richard ting at May 09, 2005, 10:20 AM
May 08, 2005
AMEX - My Life My Card
This is a cool campaign that AMEX runs. A different item every day. Limited Quantities. Special Cardmember-only prices. Users can only make purchases at given times. Last Christmas, the site was selling BMW Z3s for $4500 (not 45,000) and Treo 600s for $150.