April 27, 2005
Nokia Concept Lounge
Here's a mediocre brand experience from Nokia Belgium. There's a sweepstakes component that enters you in for a chance to win the Nokia 7710 smartphone. You can also check out future Nokia concepts as well as learn about the Nokia Benelux Open Design Awards.
Posted by richard ting at April 27, 2005, 07:45 PM
Google Starts Pilot Program to Serve RSS Ads
GOOGLE THIS WEEK ROLLED OUT a test program to serve ads into RSS feeds, the search giant confirmed Tuesday. The program debuted on Longhornblogs.com, a blog devoted to information about an upcoming version of Microsoft Windows. Robert McLaws, one of the authors at Longhornblogs.com, posted on the blog early Tuesday morning that the sites' RSS feeds were now including ads served via AdSense. Although McLaws said on his blog that he couldn't release many details, he stated that if Google decides to launch this product, AdSense publishers could expect to see a wider-reaching public beta within the next few weeks. On the other hand, McLaws wrote, the ads in the test feeds could be temporarily removed, or may be discontinued altogether. He did not respond to requests for comment from OnlineMediaDaily.
In November, Yahoo! announced it was looking into serving RSS ads, and in February, the popular blog BoingBoing.net announced it was experimentally hosting ads in its RSS feeds through a partnership with Feedburner, an RSS and Atom syndication technology company, and Overture. Also in February, Kanoodle and Moreover announced a joint effort to create publisher tools for serving ads into RSS feeds.
Posted by richard ting at April 27, 2005, 07:38 PM
April 14, 2005
Mail Order Chickens
Here's a nice little viral piece that educates users about Africa's plight similar to Lifeswitch.
The interaction is also a combo of flickrgraph + the Matthew Mahon site. Lots of z-depth action in effect! Overall, the site is well done. I invested at least 10 minutes on the site trying to figure out what the site was.
Check out the site.
Posted by richard ting at April 14, 2005, 07:21 PM
April 07, 2005
Audi - "The Art of the Heist" Becomes Reality
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[from ARGN]
The new ARG that we reported on just a few days ago, The Art of the Heist, shocked players yesterday when it became a real world example of just that: A major heist in the middle of New York City!
Players found clues yesterday that there was going to be a party at a car dealership on Park Ave. at 7:00 pm last night, and made plans to meet up at what they anticipated to be some sort of in-game event. Once they arrived, however, they discovered that instead of a party, someone had apparently stolen an Audi show car! There was plastic over one of the doors, an area inside that showroom that was cordoned off with police tape, and security guards outside.
A woman with a clipboard handed out flyers, and there was a sign asking for further information, along with a phone number to report to. Calls to the number reportedly connected with Audi of America.
Since its beginning just a few days ago, The Art of the Heist has unloaded a boatload of material for players to digest, including acess to dozens and dozens of emails, videos, photos, documents, voicemail messages, and now a missing car. We have to say that this is the most explosive beginning to any Alternate Reality Game we've seen so far. Players have been busy developing resources and getting organized, as the links below will attest. Stay tuned for much more on this one.
Posted by richard ting at April 07, 2005, 10:45 AM
April 06, 2005
touchingisgood.com - A Nintendo DS campaign
What a weird campaign. Nintendo DS is encouraging users to grab a camera (and a mannequin hand) and photograph something cool to enter into their contest. They'll pick a few of the best photos and send them a Nintendo DS or... some cold hard cash.
If you don't have a mannequin hand, don't fret, they'll even mail you a mannequin hand!
Check out the site.