September 24, 2004
Lee Jeans - 90 Foot Babe
Lee Jeans launched its teaser campaign online, in the form of a blog. The blog, written by "90-Foot Babe," has garnered a fair amount of traffic since launching, due to the fact that there is a phone number, complete with message, on the ads and flyers that are being distributed around major metro areas. Fallon Worldwide created the TV campaign for Lee Jeans, and lookandfeel New Media developed the online pieces.
Posted by richard ting at September 24, 2004, 10:46 AM
September 23, 2004
Advertisers Beware: Blog-Fortified "Copy Cops" at Your Doorstep
by Pete Blackshaw
Blog and bloggers have made a huge mark in 2004, and this should give every major marketer and advertiser pause for deep reflection.
Bloggers gave Howard Dean's campaign early, unexpected momentum. They fanned the flames of the Iraqi prison crisis with rapid distribution of photos, especially the most controversial ones. They catapulted into the mainstream Burger King's "Viral Chicken" campaign, as well as the controversial "Swift Boat Veteran for Truth" anti-Kerry video. More recently, blogs have showcased new and promising ways for brands like Microsoft, Nike, Nokia, Sun, and HP to reach out to consumers and other stakeholders.
But let the word go forth - to marketers and agencies alike -that the blog revolution brings with it unmistakable tradeoffs and potent new "rules of engagement." Ignore them at your peril.
New Rules of Accountability
Like it or not, bloggers promise to hold marketers to new levels of accountability, impacting just about everything advertisers do, say, and claim.
Posted by richard ting at September 23, 2004, 10:54 AM
September 18, 2004
Newest Video Ads from EyeWonder:
Sky Captain
Video Banner Ad Tabs and Downloads
Check it out.
Sega NHL 2K5
Video Banner Ad with Polling
Check it out.
Posted by richard ting at September 18, 2004, 12:19 AM
September 16, 2004
BMW1derland
BMW uses Macromedia Director MX, Flash MX, and Fireworks MX to deliver BMW1derland, a game/entertainment experience for its new BMW 1 Series, which targets a younger, funkier audience. (Sep. 16, 2004)
Posted by richard ting at September 16, 2004, 02:52 PM
September 03, 2004
Diesel Dreams
