July 27, 2004
Corporate Creativity - Diesel & Zoo York
• Diesel recently initiated a street art project in which artists are encouraged to design a blank outdoor wall in designated areas in Milan, Genoa, Florence, and Rome. Other cultural activities that Diesel is sponsoring include talent support for emerging fashion designers, an international music contest, and an on-line flash film festival.
• In Melbourne, clothing companies such as Zoo York, Etnies, World Industries, Eckô, and Mooks are giving out stencils and stickers with their product in the hope that their consumers will give them free advertising by placing them around town. According to our local reporters there, these efforts are paying off, as there has been a significant presence around town.
Posted by richard ting at July 27, 2004, 01:12 PM
July 15, 2004
Big Brands Advocate Integrated Marketing Approach
by Tobi Elkin
Two of the biggest consumer packaged goods marketers urged agencies and marketers to deploy consumer-centric integrated marketing approaches, experiment with new media, and develop holistic marketing platforms that will enable them to execute a single idea across all media. Tim Kopp, section manager, Beauty Care Division, Procter & Gamble, told Ad:Tech-Chicago attendees that it doesn't take a big budget to test and experiment with emerging media including the Web, digital video recorders, and wireless. "You need to be constantly in touch with your consumer beyond the occasional focus group ... You have to look for new ways to connect with consumers," Kopp said Tuesday during the Ad:Tech panel "Big Brands...Big Thinking."