The Pet Shop Boys are campaigning against the erosion of civil liberties and the proposed introduction of ID cards in the UK in their new interactive promo video for their new single ‘integral’. Embedded in this dystopian video are single frames of Quick Response (or QR) Codes that will allow fans to access embedded URLs that will then link them to featured websites and online news articles that reflect the song’s subject matter in highlighting campaigns for freedom and civil liberty. Users simply need to pause the video on the QR Code frame and photograph it with their mobile camera.
