InWindow Outdoor recently launched a large-format video projection for retail storefronts. The installation detects motion on the street and interacts with passersby. According to Steve Birnhak, CEO of Inwindow Outdoor, the idea came from customer demand and the need to incorporate interactivity into outdoor advertising. “Increasingly our customers have been asking for digital interactivity and along with our Bluetooth and audio capabilities, the addition of this product allows us to satisfy all their needs. It’s a great solution because the billboard-sized Storescape at eye level grabs people and the interactive video component draws them in even farther,” he said.

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