(video embedded from the Trollbäck + Company website)
The new InterActiveCorp’s (IAC) headquarters, located in the Frank Gehry designed building on New York’s West Side features the world’s largest hi-res video wall, showing content designed by Trollbäck + Company, New York.
The content displayed on the hi-res video wall incorporates 2D, 3D, and live action. The video wall holds up to 25 million pixels and features a massive array of screens totaling 125 feet in length and 11 feet in height. Thousands of passerbys will be able to soak in live feeds from some of IAC’s internet businesses such as Ticketmaster, Match.com and Ask.com.
Jakob Trollbäck, creative director at Trollbäck + Company was quoted in Contagious magazine as describing the wall to be “an installation piece that people will see every day, so we wanted it to be inspiring and stimulating, an art installation rather than a loud billboard. It is an exciting and artistic visual experience that enhances understanding of how the company interfaces with our lives.”
Read the Contagious article.
Read about the IAC project on the Jakob Trollbäck website.
