Archive for May, 2006

Nike x Apple = Nike+

May 23

Posted by richard ting in Sneaker Culture

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Nike and Apple launched today NIKE+. You don’t just take iPod nano on your run. You let it take you. Music is your motivation. Thanks to a unique partnership between NIKE and Apple, your iPod nano becomes your coach. Your personal trainer. Your favorite workout companion.

Get in gear. Grab an iPod nano, a pair of Nike+ shoes, and the Nike+iPod Sport Kit. Your shoes talk. Your iPod nano listens. Track your run in real time. Stay in sync. Connect your iPod nano, then connect with the world on nikeplus.com.

Here’s some other blog love around NIKE+:

Freshnessmag
Paul Mittleman (Stussy Creative Director)
Hiroshi Fujiwara
Josh Rubin
Adverblog

Check out the site.

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Yahoo’s Steady Home Page Transformation

May 22

Posted by richard ting in Interactive

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Yahoo’s newest design, released Tuesday, is much more graphical and less cluttered. The top search button resembles that of Google, with search tabs for images, video, news and more. A left column has buttons with icons for general “services” ranging from Autos to Maps to Horoscopes to Real Estate.

Next to that, users can click through tabs as they would sections of a newspaper to browse everything from News to Video. On the right side of the page, local and personal services such as Yahoo Messenger, Yahoo Mail and Yahoo Movies get their own icon-laden buttons.

Check out the screenshots.

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MC Hammer Custom Nikes

May 22

Posted by richard ting in Sneaker Culture

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Thanks to Joseph Cartman for the link. These were custom sneakers designed by Logan in Oakland A’s colors for our ‘2 Legit 2 Quit’ man, MC Hammer.

Check it out.

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Apple Store in New York

May 22

Posted by richard ting in Design

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Check out the Apple Store in New York. It features the Glass Cube in a 360 degrees panorama QTVR photo.

Check it out.

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The Collection Royale

May 22

Posted by richard ting in Sneaker Culture

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Check out Nike’s Collection Royale, a celebration for the true shot-callers. The collection is stacked with limited edition kicks and tees recognizing the players who give us a glimpse into the future of the playing field.

Check out the site.

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YouTube Mobile

May 11

Posted by richard ting in Mobility

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YouTube just announced their mobile service. Mobile Upload makes it possible for you to upload videos to YouTube directly from your mobile phone.

Check it out.

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Electric Heat

May 11

Posted by richard ting in Design

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Check out Electric Heat, the works of Nigel Evan Dennis. The profile on his page describes him as “a creator of beautiful little pieces of life. White hot, electric heat flows from finger tips and fuels tiny tornados that spin and turn anything ordinary into everything extra-ordinary. He was born with magic in his hands, and splendor in his eyes.”

Check out the site.

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Ademas Batista Portfolio Site

May 11

Posted by richard ting in Design

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Here’s the portfolio site of Ademas Batista. There’s some nice graphic designs and illustrations from this 24 year old brazilian art director.

Check him out.

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Mazda CX-7 EarthSearch

May 11

Posted by richard ting in Advertising

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Check out the MAZDA CX-7 EarthSearch Sweepstakes Game. The SUV You Never Saw Coming. First you have to search the earth and find where it’s hiding. Do so and you could win other prizes as well, like an Apple Powerbook®, a Magellan® Roadmate 800 Navigation System or a 30 GB Video iPod®. Just download Google Earth below and start searching the most famous locales in the world to find the most exhilarating SUV on the planet.

Read more.

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Does E3 Amount to a Video Game Upfront?

May 10

Posted by richard ting in Gaming

As they do every year, tens of thousands have converged on Los Angeles for the biggest video game conference in the world: the Electronic Entertainment Expo, commonly known as E3.

The crowd is mostly developers, hardcore gamers and press, all clamoring for a taste of the next generation of consoles and titles. But largely unobserved on the show floor is a new and growing contingent that’s not interested in buying or reviewing games, but rather wants to climb right through the screen and become a part of the action.

Brands and their agencies are all over E3 this year, and they’ve booked wall-to-wall meetings with ad sales execs at the game studios and with the in-game ad firms that represent their games.

“I’ve got meetings every hour, which is great,” said Brandon Berger, OgilvyOne’s senior strategist for digital innovation. “We’re starting the process now, because 2007 is right around the corner. I need to be aware of all the hot titles that are coming out and where studios are putting their money so I can know where we need to be.”


Read more.

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ITP Spring Show 2006

May 8

Posted by richard ting in Interactive

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A two day exhibition of interactive sight, sound and physical objects from the student artists of ITP. This event is free and open to the public. No need to RSVP.


Check out the site.

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The Gamekillers for Axe.

May 8

Posted by richard ting in Advertising

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Here’s a really well-executed campaign for Axe called the Gamekillers. The concept and voice are very appropriate to the consumers that they are targeting. There’s also a bunch of multi-channel ideas mixed in there. Overall, nice concept, nice execution.

Check out the site.

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Google Sketchup

May 4

Posted by richard ting in Interactive

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Google SketchUp (free) is an easy-to-learn 3D modeling program that enables you to explore the world in 3D. With just a few simple tools, you can create 3D models of houses, sheds, decks, home additions, woodworking projects – even space ships. And once you’ve built your models, you can place them in Google Earth, post them to the 3D Warehouse, or print hard copies.

Check it out.

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Truth In Advertising

May 4

Posted by richard ting in Advertising

A great story about how a marketing campaign is made. Speakers say what they think and not what they should say. Mad funny.

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Philips Body groom

May 4

Posted by richard ting in Advertising

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Check out the site.

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Graffiti Research Lab

May 2

Posted by richard ting in Interactive

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From the good folks over at the Eyebeam Openlab comes the Graffiti Research Lab which is dedicated to outfitting graffiti artists with open source technologies for urban communication.

Check it out.

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Solaris

May 1

Posted by richard ting in Interactive

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Here’s a state of the art gesture based signage system developed by Solaris.

Check out the site.

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