View the pictures from the LA All-Star Weekend.
Check out Hooptown featuring Lebron James and Vince Carter at nikebasketball.com.
Archive for February, 2004
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If it’s on their feet, it’s on their feet.
Electronic Arts, the company whose mantra stressing realism is “If it’s in the game, it’s in the game,” has taken it to the next level in NBA Live 2004. Better keep those stats up if you want some old school Jordans. Not only do the players and arenas look like they do in real life, now the footwear is accurate. Nike, Reebok and adidas all have presence in the game.
Vince Carter is wearing his soon-to-be released VC Shox III’s, Allen Iverson is wearing his Answer line, while Tracy McGrady sports his T-Macs. Nike, which formed a strategic partnership with EA for the game, benefits the most from the additional advertising. Looking to capitalize on the “sneakerhead” culture that has become a huge part of NBA fandom, 40 different Nike shoes appear in the game, 130 in all, if all the different colorways are counted.
