Great work, Brand Jordan. New York street artist WK Interact brings the intimidating power of Dwyane Wade to life on the streets of Manhattan.
Archive for category Advertising
YouTube director Patrick Bolvin just pulled off one of the most interesting device unboxing videos to date for the recently launched Google Nexus One smartphone. Thanks to the excellent use of stop-motion ninjas and great sound and music created by Eric Pfalzgraf, the gadget geeks online are going to love this one.
[from High Snobiety]
“Nike has announced the release of their True City iPhone Application. True City will ‘Make the Hidden Visible’ in six key European cities, and launches 14th January 2010. More information surrounding the application will follow later this week”
The NYTimes today ran an article titled, “From Print to Phone to Web. And a Sale?”. The article talks about how the print medium has always been a flat medium, but for close to a decade, magazine publishers have experimented with adding dimension to the print reading experience. In the most recent March issue of Esquire magazine, the pages are scattered with 2-D barcodes that when scanned by a camera phone (running the appropriate software) can link a web-enabled mobile device to more robust content offerings. This type of user interaction has been discussed over and over for the past several years, but it just never took off in the U.S. However, I sense a shift in momentum happening where the average consumer is starting to become aware of what these 2-D barcodes actually are and what they actually do. This is mainly due to the sudden ubiquity of smartphones that have apps that can finally read the little black and white 2-D bar codes. Among the publications that have recently begun adding the 2-D bar codes to their articles and advertisements are Esquire, InStyle, Wired, Entertainment Weekly and Star.
Sports Illustrated is also planning a big promotional push for its upcoming swimsuit issue. 2-D barcodes will connect users with exclusive content and pre-released photos in the January 25th issue to hype the swimsuit issue that hits newstands on February 9th.
Read the NYTimes article here.
Read more about the SI promotion here.
The first ever live video app for the iPhone. Open the App, Knock on a friend’s iPhone, and instantly share live video as it happens. Works on iPhone 3GS and iPhone 3G. Imagine all the social shopping possibilities this brings to shoppers looking for in-store advice from their circle of buddies.
Social Media ROI: Socialnomics is by Socialnomics author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. Music is by Bob Sinclair (“Tennessee”)
DDB Stockholm recently launched a campaign for VW called Rolighetsterorin, or “The Fun Theory”. The campaign was launched to encourage people to change their behavior and encourage them to drive environmentally friendly cars by allowing them to see the fun side of acting responsibly. The campaign creators believed that the easiest way to change people’s behaviour for the better is by making it fun to do.
Read more about this campaign on Creativity.
Ever wonder what a wall-sized visualization of live downloads of the 20,000 most popular iPhone apps from the App Store would look like in near real-time? It would look like this (5min delay). Recorded on June 8, 2009 using a Flip Video camcorder.
Here’s a preview of the billboards in the “Gone Google” campaign. Gone Google is the new advertising and marketing campaign for Google where they tout their cloud based messaging and collaboration enterprise applications as alternatives to shrink wrapped software from Microsoft and IBM. Google is trying to raise awareness around it’s cloud based applications as Microsoft is poised to soon unleash their own cloud version of Microsoft Office. Surprisingly, over 1.75 million companies are already using Google Apps. You can visit www.google.com/appsatwork to get more information about the benefits of going Google.
Paypal recently rolled out their new service called Do Stuff for Money. It’s a service that allows you to send an offer to your friends via e-mail or via FB Connect to do stuff for money. A recent offer that’s currently on the site reads, “Free Spin offered Juan Gram $100.00 to “Just simply take a shower, it’s for your own good.. 
“. Once your friend accepts and does what you asked, you can easily pay them using PayPal. No cash is exchanged by either party, just the way Paypal likes it, a cash-less society.
Social Media – Strategies and Case Studies
View more presentations from socialwavelength.
What the F**K is Social Media: One Year Later
View more documents from Marta Kagan.
Get the flash player here: http://www.adobe.com/flashplayer
Another great example of a brand aggregating and leveraging distributed social content in a branded site. In this case, all of these images are pulled in via Flickr’s API. The site looks great and is dead simple to use. If the content is out there, then a brand might as well embrace it.
Here are some great pull-quotes from the article.
“In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing. Only 7% said we have no plans to increase our marketing budget.”
“Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets won’t grow much. This is huge.”
Here’s another similar POV from Forbes Magazine.
A $65 Billion Advertising Shift?
More and more marketers are pulling out of traditional ad channels and spending it on themselves.
http://www.forbes.com/2009/07/21/advertising-marketing-business-media-stratigos.html
Ruder Finn just released an interesting study called the Ruder Finn Intent Index which tries to define the reasons for why people go online. In the study, Ruder Finn categorizes those reasons into 7 main buckets which are: 1. Learn, 2. Have Fun, 3. Socialize, 4. Express Yourself, 5. Advocate, 6. Do Business, and 7. Shop.
The site describes Ruder Finn’s Intent index as “an ongoing online research study that provides a comprehensive analysis of the underlying motivations or reasons people go online-their intent. The intent index underscores the emerging trend that people’s online behavior is better explained and understood by similarities in intent rather than by demographic differences between them. This has profound implications for professionals embarking on PR, advertising and marketing campaigns.”
Some of the findings in the study include:
- More than twice as many people go online to socialize (82%) than to do business (39%) or shop (31%).
- 72% of people go online just to become part of a community.
- More than 3 in 5 Americans (63%) go online to influence others’ opinions or express contrasting or oppositional views.
An extract of Michael Mendenhall, CMO of Hewlett-Packard, and Bob Greenberg, CEO of digital agency R/GA, sharing a vision for how brands can embrace the cloud, transform their relationships with consumers and build sustainable platforms for marketing programmes.
BlogHer co-founder and COO Elisa Page chats about blogola and what’s wrong with Mommy Bloggers.
Jul 25
BlogHer.com, the online female community that logs 15 million unique visitors a month, is currently holding it’s fifth annual convention this week in Chicago. In a pre-conference interview, BlogHer co-founder and COO Elisa Page mentions that the mere disclosure that a blogger is accepting money to include product mentions in a post is not enough to solve the blogola problem. Also, check out the link to the 9 minute video where Ms. Page waxes on how brands and agencies are screwing up in their efforts to deepen relationships with the mommy bloggers. As brand marketers rush to generate brand exposure across social media, many brand marketers and agencies are actually pissing off the mommy blogger community.
http://link.brightcove.com/services/link/bcpid1370868150/bctid30191522001
