NET-A-PORTER did a great job with their Augmented Reality Window Shop. More mobile + retail convergence.
Richard Ting is SVP, Executive Creative Director of R/GA’s award-winning Mobile and Social Platforms Group.
Thanks to @nikebasketball for the invite to the Masaryk gym space in NYC. #makeitcount
"FOR NEW YORK BALLPLAYERS, THE JOURNEY TO ELEVATE OUR GAME BEGINS RIGHT NOW. WHILE ATHLETES IN OTHER CITIES ARE TAKING TIME OFF, PLAYERS FROM THE L.E.S. TO THE BRONX KNOW THAT THE ONLY WAY TO DOMINATE A NEW YORK SUMMER IS TO GRIND THROUGH A NEW YORK WINTER. WHEN THE TEMP DROPS IN THE FIVE BOROUGHS, THE HUNGER RISES, FILLING COURTS LIKE MASARYK WITH THOSE OF US WHO ARE READY TO GO TO WORK AND WON’T LEAVE UNTIL WE’RE BETTER. BECAUSE IN NEW YORK, THE SUMMER MAY BE WHEN LEGENDS ARE BORN—BUT THE WINTER IS WHEN THEY’RE BUILT." Nike Basketball invites you to join us as we open the doors to a whole new way to play. Step in from the cold and hone your skills for summer in the premier hoop destination, Masaryk.
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